January 24, 2012

Time: 3:30pm - 5:30pm

Where: The Studio at Williams Helde, 711 Sixth Avenue N, Suite 200; Seattle, WA 98109
Click HERE for directions

Speaker: Therese Adlhoch-Smith, The Adlhoch Group

Description: Whether you're writing your first business plan, or are looking to initiate a full-scale marketing campaign, there is a core set of market knowledge that you should have in hand to guide your approach. This 2 hour session will cover do-it-yourself market research methods, tools and information sources, including market sizing, customer needs assessment, competitive analysis and pricing. We'll also discuss how to structure surveys to get meaningful information. Therese Adlhoch Smith, founder and principal of The Adlhoch Group, is a marketing specialist with an extensive background in market analysis, product planning and national marketing programs for early-stage and established businesses (www.adlhochgroup.com).

Cost: $30 for members - $60 for non-members - REGISTRATION

This event is designed for entrepreneurs, not service providers, and space is limited. Thanks for your understanding!

Cancellation Policy: If you need to cancel your registration, please cancel at least 24 hours in advance to receive a refund, thank you. Contact cgoetze@nwen.org